Head of Consumer Products

Licensing Team | San Francisco

Ellation, Inc. is a transformative entertainment company and home of industry-leading platforms Crunchyroll and VRV. Crunchyroll is the world’s largest destination for anime and manga, boasting a global community of more than 25 million registered users and over 1 million subscribers. VRV is a fast-growing entrant in the SVOD space and is an audience-focused aggregation platform featuring premium SVOD channels including Crunchyroll, Funimation, Rooster Teeth, and Shudder.

We’re looking for a Head of Consumer Products to join our team in San Francisco. Our offices in San Francisco, Tokyo, and Chișinău develop the product, design, engineering, marketing and content for Crunchyroll and VRV -- we are media and technology experts, and we lead with our digital-first DNA to create experiences for our passionate communities.  

The Head of Consumer Products will oversee a portfolio of consumer products, licensing, merchandising and physical retail businesses at Crunchyroll, a top 10 SVOD service and the largest international distributor of anime. This role is for a results-oriented leader with a deep understanding of fan-driven businesses and a proven track record of managing revenue growth, category expansion, emerging IP, and overall content ROI across acquired rights. This is a multi-disciplinary role that will provide vision and senior leadership to create and execute strategies to delight fans, expand our commercial enterprise globally and ultimately grow the Crunchyroll brand. This position reports to the Head of Business Operations.

Responsibilities:

Management and oversight of Crunchyroll’s commercial lines of business

  • Lead Crunchyroll’s expansion into lifestyle products that engage users and drive IP exposure through apparel and other category partnerships
  • Oversee the strategy and execution of our fan-club subscriptions to delight, engage and retain our most passionate fans with merchandise and benefits that are exclusive to Crunchyroll
  • Lead efforts to source, negotiate and close partnerships and vendor agreements that drive growth
  • Oversee marketing and promotional strategies to maximize sales while adhering to overall core business strategy
  • Build, grow and foster an industry leading team across brand management, sales, content distribution, and approvals
  • Work closely with internal and cross-department teams within Crunchyroll including product/technology, finance, legal, people operations, commerce, audience development, advertising, creative design, and communications.
  • Foster and create a culture of accountability, integrity, teamwork and open communication across each role
  • Provide licensing & merchandising leadership including retail business development, sales, and contract negotiation to maximize revenue in each category
  • The individual will provide expert knowledge of licensing agreements, royalties, negotiation strategies, and directly participate when necessary to the final terms and conditions of merchandise, licensing & service agreements  
  • Ensure new and existing license/vendor agreements align with Crunchyroll’s strategic and overall business objectives

Qualifications:

  • 10+ years experience in consumer products with a demonstrated ability to manage teams and optimize business lines  
  • 5+ years experience in extending licensed content IP into consumer products from ideation to retail placement
  • Experience with developing and growing consumer product sales internationally
  • MBA preferred but not required
  • Candidate must possess excellent demonstrated decision-making, problem solving and negotiating skills
  • Excellent presentation, interpersonal, verbal and written communication skills
  • Strong attention to detail required
  • Must be willing to travel

Benefits:

  • Competitive salary
  • Medical, dental, vision, STD, LTD, and life insurance
  • Health care and dependent care FSA
  • 401(k) plan with employer match
  • Employer paid commuter benefit
  • On-site gym, showers, yoga, and meditation classes
  • Catered lunch and dinner 4 days per week
  • Fun, passionate and skilled co-workers
  • Pet friendly environment - pet insurance and dog friendly office

 

*Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com and @ellation.com email accounts. If you have any questions of the authenticity of an Ellation or Crunchyroll job offer, please contact jobs@crunchyroll.com before giving away any personal information.

About Crunchyroll

Crunchyroll is the world’s largest destination for anime and manga, boasting a global community of more than 25 million registered users and over 1 million subscribers. Fans connect through the most complete anime library including "Naruto Shippuden," "Attack on Titan," and “Dragon Ball Super,” events such as Crunchyroll Movie Nights, Crunchyroll News, and can purchase related merchandise through its online store. Through its app on game consoles, set-top boxes, mobile devices and more, Crunchyroll delivers content from leading media producers directly to viewers translated professionally in multiple languages. The service is available for free or through a premium offering that allows users to watch ad-free with access to simulcasts—top series available immediately after Japanese broadcast.

Fans can also view Crunchyroll on VRV, an audience-focused aggregation platform featuring premium SVOD channels and a curated house channel, VRV Select.

About Ellation

Ellation, Inc. is a transformative entertainment company and home of industry-leading platforms Crunchyroll and VRV. With majority investment from Otter Media, a joint-venture between AT&T and The Chernin Group, Ellation operates at the intersection of technology and media to redefine the next wave of media interaction and consumption -- breaking down barriers to content experiences for passionate fans around the world. Ellation’s offices in San Francisco, Tokyo, and Chișinău develop the product, design, engineering, marketing and content that brings our communities of passionate fans together.  

About VRV

VRV is a leading audience-focused aggregation platform featuring premium SVOD channels including Crunchyroll, Funimation, Rooster Teeth, and Shudder, alongside a curated house channel, VRV Select. Created to provide fans with a next-gen entertainment experience, VRV offers immersive content experiences in a digitally-driven environment via bundled subscription, a la carte subscription, or ad-supported options. As a platform, VRV helps partners extend their reach and distribute their premium content through a high-quality, branded experience on mobile, web, and popular living room devices.